More people are using social media and as a result, more popular social platforms are being created. Don’t be overwhelmed by the proliferation of new social media platforms – see this as an opportunity to create social media marketing campaigns to increase brand awareness and user engagement. What exactly does that entail? Several different efforts, including the creation of user-generated content (UGC), content designed to go viral, shareable photos and videos, and much more to entice users to interact with your brand. Implementing this practice will take a lot of time, as there’s a lot to learn about your target audience before starting a campaign. Nevertheless, the benefits are worth the effort.
Benefits of Social Media Marketing
Creates Brand Awareness
The most obvious is brand awareness. The beauty of social media is that it can get your business in front of more eyes much quicker than traditional methods.
Provides Useful Information About Your Audience
Campaigns tell a lot about what your audience is interested in seeing. After launching a campaign, you can determine its efficiency in a number of ways, like checking insights on the social media platforms being used.
Creates Engagement Opportunities
When users engage with your brand, that creates a stronger connection, and a stronger connection can turn a user into a customer. When you launch a campaign, it gives people the opportunity to comment and ask questions about your business.
Engagement on Both Sides
When people engage with your business, it shouldn’t stop there. Respond to as many comments as you can. Ideally, companies should respond to all comments, but that isn’t always possible. To make things easier, set up alerts to know when people have commented on your posts.
Planning an Effective Campaign
Unfortunately, campaigns are not as easy as some businesses make them appear. Many components go into planning an effective campaign. First things first:
- Set clear goals. This will involve asking a few important questions, like, what do I want my campaign to achieve? Once you have the answers, you can then create your goals.
- Know your buyer. By this point, you should already have a buyer persona for your business. However, different campaigns should be hyper segmented, or in other words, targeted to different buyers within your general target demographic. Determine which group you are targeting, such as their age, gender, income, etc.
- Pick the right platforms. You don’t need to launch the same campaign on every platform your company uses, especially if your hyper segmented target doesn’t use all of these platforms. You will get better results if you know where your target is spending their time, then you nurture your campaign on those platforms.
- Focus on your visuals. Visuals are an important part of social media marketing. So, remember that high-quality photos and videos perform much better than the alternative. For example, a video with good lighting will increase engagement, views, and shares more than its alternative. When creating visuals, always think about your audience and what they want to see (and will most likely share).
- Use analytics tools. When you launch your campaign, you should also “launch” analytics tools to track how effective your campaign is. Don’t just set up analytics and then forget about it until the end of your campaign. Review it during the campaign to make necessary adjustments. If your campaign isn’t performing well, these tools provide better insights into why it’s poorly performing, so you can tweak your campaign accordingly.
Contact HiRise Digital
We hope this article has inspired you to launch your own campaign and has provided the necessary insights into how to get started. If your last campaigns were not a success and you are now interested in professional help, trust the experts at HiRise Digital. We have an entire team devoted to social media marketing in Delray Beach. Our team has been performing ongoing optimization for businesses in South Florida since 2016. Let us help you. Contact us today or call (561) 346-9781 to get started.