Local Search SEO Tips
SEO Tips Using Delray Beach and Boca Raton, Florida as an Example
All companies would expect to come up on searches within their own geographical area but this is not always as easy as it sounds. If you are a website / business owner in the Boca Raton and Delray Beach area, here are some SEO tips for simple ‘things to do’ to attain your place and stake your claim in terms of your local search landscape. ( If you need help enacting these tips, just contact us ).
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Local SEO Tip 1 – Claim your Google My Business Listing!
The importance of having a Google My Business ( GMB ) listing can’t be stressed enough. Google is the defacto ‘Yellow Pages’ of today and GMB is Google’s format for helping searches find local businesses. Google My Business contains your logo, NAP information ( Name, Address, Phone ), your hours of operation, photos, videos and basic information about your business. It’s the vehicle through which your all important Google Reviews are showcased. The more active your GMB listing is, the better you will do in Google, SEO results and local search!
For example, if someone searches for ‘Plumbing Experts Delray Beach’ ( show illustration of GMB ) this iswhat they’d see:
Local SEO Tip 2 – Demonstrate Local Knowledge and Authority
A lot of companies that do not have an office or official business presence in Boca Raton or Delray Beach still want to obtain a SEO search presence here. The most typical thing they do is insert a list of all the cities on one or several of their webpages that they WANT to get listed for and get leads from. This is a very superficial way of attempting to gain local search traction. Our tip is to demonstrate that you know alot about the town you live in and show readers / visitors that you are the authority on that city. For example, if you are a pool cleaning service in Boca Raton, you want to weave in local landmarks and local addresses and locations into your website’s copy as much as possible.
For example –
All Boca Raton residents from condos on A1A to golf townhomes at Boca West to country club homes at Boca Bath and Tennis have one thing in common…they all have to deal with pool service issues. And when they do need a reliable pool maintenance company, they’ve come to rely on Boca Pool Guys on Clint Moore road!
Local SEO Tip 3 – Join your local Chamber of Commerce
You will attain an important authoritative back link from the Chamber’s website. Backlinks from top sites are still an important signal to Google and Bing’s search bots, so be sure to join your chamber and obtain this all important SEObacklink.
Local SEO Tip 4 – Join the BBB
The BBB reviews and rates local company’s from A+ – F. If you are listed in the BBB, you will receive traffic to your site from the BBB website and a badge for use on your website. You will also attain an important authoritative back link from the BBB website. There is also some speculation that Google and Bing use a BBB listing as a ‘Quality Rating Factor’ in Google SEO search results.
There’s a lot more you can do to attain great local search results in Delray Beach, Boca Raton or your local area. Contact Hirise Digital at (561) 376-5673 to learn about more local SEO tips and techniques and how to apply them to your business.