SEO Marketing Service Overview
Search engine optimization ( SEO ) is the art and science of tuning or ‘optimizing’ your website to resonate with the top search engine algorithms so that your website attains good SERP results ( search engine result positions ). There are optimizations that search marketers perform on your website itself ( onsite SEO ) as well as things that are not on your website, such as acquiring backlinks ( offsite SEO )
SEOs perform a number of tasks on an ongoing basis in order to ensure that a website is optimized. Google and Bing search engines are continuously looking for content ( text, photos, video etc. ) that are relevant to their visitors search requests. The websites that demonstrate that they are authoritative on a certain search request tend to come up higher than others that are more ‘generic’ in terms of their content.