If you’re reading this article, you probably already know that digital marketing can help your business get noticed in an ever-increasingly noisy marketplace. And because of that, it’s likely you’ve considered hiring a digital marketing agency to help do the job for you.
The problem with this though is that there are tons of these agencies out there. This makes it hard to figure out which one is right for your business needs. Here are some of the best steps to take when looking for digital marketing services to ensure you find the right fit.
Check Social Profiles
The first step is to check out agencies on social media. It’s a quick and easy way to see their style, personality, tone of voice, and whether they seem trustworthy. Of course, it’s important not just to look at what they post but also how they engage with comments.
Be aware that their social profile represents only a small part of their day-to-day activity. If you spot things you like on Twitter or Facebook, then check out their website as well.
Interview at Least Three Agencies
You can start by asking friends and other business owners if they know of any trustworthy agencies. In addition, make sure you ask specific questions, like whether or not they have a team in place with experience in SEO, PPC advertising, content creation, etc.
It’s critical that you work with an agency that has a clear understanding of all aspects of SEO. It’s important that you select an agency that is able to provide more holistic services in order to ensure high levels of satisfaction for all involved.
Conduct Due Diligence on Previous Clients
If you’re working with a remote creative firm, it’s important that you know exactly what kinds of work they have completed before to see if their services are a good fit. Check out their past work and make sure it’s relevant and high quality. This can speak volumes about an agency’s skill, capabilities, and experience.
If possible, try talking with clients who have used their services previously. That way, you can get firsthand insight into how they operate during stressful timeframes such as last-minute changes or tight deadlines.
Check References Thoroughly
Since you’re paying a lot of money, make sure they have a portfolio they can show you. Many times, there are companies that create fake portfolios to sell themselves in a more expensive way. Ask them about their process and how they communicate with clients.
Find out what tools and techniques they use for SEO, social media, and other parts of digital marketing. Make sure their skills match up with your business objectives. Finally, get references from previous clients who are willing to talk about their experience working with that company. If people don’t want to talk about it, there might be something wrong with that company you don’t know about yet.
The process of searching for the best digital agency can be quite challenging without having a sound guide to use. If you need a digital marketing agency in Delray Beach contact Hirise Digital. We offer online marketing solutions at affordable rates.
