Many people search on Google for local businesses that can provide them with what they need. Google My Business (GMB) is a free service that highlights your business with the Google Knowledge Panel, Google Maps, and the Local Pack.
The panel, which appears at the top right of a desktop screen or high on a mobile display, highlights your business’ address, hours of operation, phone number, and website. It shows your rating from Google reviews and lets people click on them to get a good idea of what they can expect from your products and/or services. It also offers a link to directions and gives other industry-specific information that consumers will want to know.
Once you’ve caught the eye of a potential customer, Google Maps shows your precise location while the Local Pack uses can’t-miss red icons to pinpoint your business on the map when someone does a local search.
Along with giving your online presence a big boost, this free Google service offers you insights into your business’ audience and performance that you can’t access elsewhere. Without a GMB listing, you could be missing out on a lot of business that will go to your competitors instead.
Top SEO Strategies to Maximize Your Online Presence
In this day and age, digital marketing is a must for any business. It’s not enough to have a website. You must have a way to drive people there to learn about your business and what you can offer them. That is where digital marketing like search engine optimization (SEO) comes in. Over 50% of a website’s traffic comes from organic search engine results. You need to ensure that your company appears on the first page of these results, so it’s easy for potential customers to discover you.
Google is the best-known and most widely used search engine by far. Over 90% of search results come from Google alone. Google also uses hundreds of algorithms to provide the best results for each user. At HiRISE Digital, we know how to put all those algorithms to use for your benefit. We use leading technology to find relevant keywords that will lead potential customers to your website. We also use both onsite and offsite variables that people search for to help your target audience get to know your brand.
What HiRISE Digital Can Do for You
Business owners and entrepreneurs need to use the latest marketing techniques like Google My Business to attract potential customers to their companies. When you leave your online marketing to us at HiRISE Digital, you can concentrate on creating your online content and other important business activities.
Based in Boca Raton, FL, we provide services for companies all over the country. We have skilled professionals available to handle all your digital marketing needs. So, when you’re ready to outsource your SEO and other digital marketing services, reach out to HiRISE Digital.