If you are relying on customers finding your website through search engines without spending any money, SEO should be your top priority. Generating leads for your business becomes nearly impossible if people can’t find your website.
In fact, 93% of interactions between customers and businesses on the internet start with a “search.” Plus, websites on Google’s first page have a 33% chance of getting clicks. So if you are not on the first page of Google, you missed out on one-third of your customers.
In this blog post, we will share our tips and tricks for ranking your site on Google. So keep reading till the end to know the secrets of SEO.
Here’s What You Need to Do to Improve Your Site’s Ranking
You’ll need to play by Google’s rules to rank on its top page. Many businesses fail to do so because they don’t have sufficient knowledge about SEO. Here’s everything about ranking your site on Google’s first page.
Improve Your Website’s Loading Speed
Your website’s speed plays a critical role in determining whether you rank on Google or not. It’s important for several reasons, such as.
- Google won’t rank your website if it’s slower than 1 second.
- Users will switch to your competitor if they have to wait for your website to load.
To improve your website’s speed, you can use online tools, upload JPG images, and minify CSS, JAVA, and HTML.
Improve Local SEO
Local SEO is the process of targeting customers within the vicinity of your business. It’s an excellent strategy for small businesses because most of their customers come from their locality. Local SEO is achieved through content marketing.
When you choose local keywords such as “best plumber near me,” you improve your chances of ranking on the first page of Google against “near me” searches.
Improve Keywords Strategy
Content marketing plays an important part in ranking your site on Google’s first page against a specific keyword. If you are a plumbing service in Florida, you’ll need to upload blogs and articles that use keywords related to your services.
This ensures that people searching for plumbing problems in Florida find your site in the top results. However, you’ll need to keep your content fresh.
Conduct a content audit every month and see what topics aren’t covered. Target these topics as blog posts or articles, and your site will stay fresh in Google’s eyes! Plus, your content should add value for the reader. Because you want your audience to read the entire blog post or article to generate leads.
Improve Your Backlink Portfolio
Backlinks are related to off-page SEO, and they are important for improving your rankings. Even if you deploy the best techniques for On-page SEO, you won’t rank on the first page unless you have a diversified backlink portfolio.
Getting backlinks from different sites ensures Google that you aren’t spamming or using “black hat SEO” Plus, it shows that your site is an expert in its niche. However, backlinks fall under two categories.
- High-quality backlinks – from sites with High DA/PA
- Do follow or No follow backlinks – Links that either allow or don’t allow Google crawlers.
A combination of both types of backlinks makes an excellent backlink portfolio.
Continuously Track Your Site Analytics
Tracking your website’s performance gives you insights into your audience’s behavior. This allows you to create more content based on what your audience likes. However, the key is to continuously monitor your site’s analytics. Tools like Hotjar will enable you to understand where your web visitors lost interest in the content.
Take those parts and improve them. That’ll serve as a refresh on the existing content notifying Google that your site is active. Plus, consumer-oriented content has a high chance of on-site engagement. Here are all the metrics you should keep a close eye on.
- Average time spent on page
- Bounce rate
- Traffic source
- Technical issue
Monitoring your site’s performance, creating a diversified backlink portfolio, and refreshing your content strategy are excellent ways to improve your site’s ranking. However, you need SEO experience to make sense of your site’s analytics. At HiRise, we have digital marketing teams specialized in ranking your site on Google. Take your business to new heights with our digital marketing services. You can talk to one of our SEO experts by dialing (561) 346-9781. Or visit our website for more information.