If you own a business, you have probably heard of the term “search engine optimization” or its acronym “SEO.” Maybe you don’t know much about search engine marketing (also known as digital marketing), but you probably know it’s important for businesses to succeed today. As a beginner, you may feel overwhelmed because there's so much [...]
The increasingly popular app, TikTok, has brought overnight fame to many users – literally. To jump on this bandwagon, all you need to get started is your cellphone and the app. As a small business owner looking for new ways to grow brand awareness, you have probably wondered whether TikTok is worth the effort. And, [...]
Reviews are important because they provide valuable information about businesses. They also influence consumers' buying decisions. Sometimes, customers aren't happy, and they'll leave negative reviews. Here are seven steps you should take if you want to fix a bad review. 1. Keep Calm There's no need to panic! Stay calm, and try not to react [...]
More than 50% of consumers turn to the internet when they need to find local businesses. This includes those that provide specialized products and services, such as doctors, accountants, dentists, and others. With all the options available online today, it’s more important than ever to put your small business on the map. That way, your [...]
The Internet has become a powerful tool for businesses to reach customers. Many companies now rely heavily on websites to promote their brand and sell their goods or services. There are several ways to develop a website. Some are free, some require payment, and some are expensive. If you want to create a professional-looking website, [...]
Many people search on Google for local businesses that can provide them with what they need. Google My Business (GMB) is a free service that highlights your business with the Google Knowledge Panel, Google Maps, and the Local Pack. The panel, which appears at the top right of a desktop screen or high on a [...]
A lot of people see going viral as a random act that sometimes generates revenue or boosts sales. While this is partially true, the reality is there’s so much viral content that a lot of what’s published goes unnoticed. Writing for a blog is a promotional activity that requires planning and working knowledge of an [...]
If you’re reading this article, you probably already know that digital marketing can help your business get noticed in an ever-increasingly noisy marketplace. And because of that, it’s likely you’ve considered hiring a digital marketing agency to help do the job for you. The problem with this though is that there are tons of these [...]
